The Role of
Distribution Management in Supply Chain Management
A
Distributor is a person or entity that distributes the goods.
The flow of
goods :
Distribution
is the process of the delivery of finished goods from the manufacturer to the
consumer.
The concept
of distribution :
a. Physic
Distribution
Receive
finished goods from the manufacturer, store and transmit it to the consumer.
b.
Intermodal
The transfer
of goods from one transportation mode to another mode of transportation.
c.
Consolidation
Receive a
variety of goods in small quantities, accumulate and repackaged in bigger
packs.
d. Cross
Docking
Unloading
and loading of goods from truck to truck or from trucks to container, without
going through the storage shed.
e. Unitisasi
Grouping items
of various types and sources into a single group to be transported to the same
destination.
f.
Containeritation
The
classification of goods in the container the container.
Distribution
Strategy :
a. Direct
shipping (DS) service point to point
1. There is no intermediary
facilities, such as warehouses and distribution centers.
2. The manufacturer send the goods
directly to retail.
3. For goods that are perishable,
large volumes of goods and speciality products.
b. Strategic
Warehousing (SW)
1. Product stored in
warehouse/distribution center before send to customers.
2. User stuff is special product
sellers like books and clothing.
3. Goods are durable, large volume and
high risk product.
c. Strategy
Cross – Docking
Move products
directly between transportation modes at specific places provided, without the
use of a temporary warehouse facilities.
Distribution
runs when implemented by the system and the mode of transportation.
Mode of
distribution channels :
1.
Produsen
– Consumer
2.
Produsen – Retailer – Consumer
3.
Produsen – Distributor – Retailer – Consumer
Type of distribution channels:
1. Intensive Distribution
2. Selective Distribution
3. Exclusive distribution
